Australian Referral Training Academy

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0459 412 521


395 Gherang Rd 3240

Australian Referral Training Academy

Imagine being part of a Strategic Referral Team of 6-8 Referral Partners who are not in competition and are ready, willing and able to regularly pass quality business referrals to you.

Let’s say there are…

  • 8 non-competing members in your Strategic Referral Team.
  • Each has confidence in the others because they all came with a recommendation from an existing member.
  • Each has 100 on their database when they begin training.
  • At the end of the training, each has the skills and relationships to access 700 additional potential customers…

And be recommended to them.

Now let’s say your target market is business owners, your Strategic Referral Team may have some of the following players.

Know any?

  • Accountant
  • Office Furniture Supplier
  • Marketing Specialist
  • Commercial Lawyer
  • Printer
  • Web Designer
  • HR Specialist
  • Insurance Broker
  • Videographer
  • IT Specialist
  • Graphic Designer
  • SEO Specialist

ARTA creates and trains strategically focussed business communities to become referral partners. We do this by taking your advice on whom you’d like to work with so we can grow a team capable of providing every member with referrals. As the training proceeds, the exercises you all perform accelerate team confidence and knowledge…

So Referrals are Passed Quickly.


I’m Steve Sweeney, ARTA’s Owner and Head Trainer.

My role is to facilitate the development of Focussed Referral Teams so they run like well-oiled machines.

The largest referral generation organisation in the world, BNI, contracts me to train its members in the largest franchise territory in Australia. I train them in the art and science of referral marketing. In the last 12 months, this region’s 600 members closed business worth over $65 million because they know what they’re doing.

Business in Heels, a women’s business organisation, invites me to host workshops for delegates at their summits. These have been voted the most valuable of all the workshops.

During the training, participants will…

  • Identify the Referral Triggers of their Target Market
  • Develop Referral Generating Communication Patterns
  • Cement Valuable & Meaningful Relationships
  • Acquire Referral Planning Strategies
  • Learn to Sensitively Create Referral Opportunities in Client Meetings
  • Learn the Difference between Active & Passive Referrals
  • Develop a Repertoire of each other’s Stories
  • Learn to Elicit Persuasive Testimonials Without Asking
  • Develop Referral Team Structure
  • Develop Relationship-Building Communication Techniques
  • Learn how to be Referred on by Existing Clients

“There are few trainers who have Steve’s gift of being able to educate and entertain at the same time. This immediately gets learners in the right headspace to absorb information. But then he goes further… he inspires you to put the knowledge into practice.”

Karen Pohlner, BNI Director Consultant.


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