Product Listing Guide

As a provider of products which are of benefit to Bookkeepers and or their clients you can promote these via the ICB Marketplace. The ICB Marketplace is a dedicated website which allows you to be listed in the relevant categories. Bookkeepers will be able to view, rate and leave comments about your product which will enhance your profile over a static web page listing.

Listing fee is complimentary for the first 12 months

Does your product qualify to be on the ICB Marketplace?

For your product to be listed it needs to meet the following criteria:

  • It must be a product which is relevant to Bookkeepers or their clients.
  • Your marketing and website are focused to Bookkeepers.
  • Your pricing structure is visible.

How to List Your Product

  1. Register to create a login. Once you click the “Register Button” you will be logged into the site (This login is not the one you have registered with the ICB website.
  2. Click on the category you wish to be listed under ( if you want multiple categories you can add this during the process)
  3. Click on “Create A Listing”.
  4. Complete the details for your listing.

Important – When you login to the site it will bring you back to the home page.


Select the appropriate category for your product.
Products can only be listed in one category.

  • Accounting Software
  • Data Automation
  • Education
    • Accredited
    • Non Accredited
  • General
  • HR
  • Insurance
  • Mentoring
  • Payroll
  • Reporting
  • Websites

The above are the initial categories, and more will be added if required.


Short description – There is a 250 Character maximum.

Long descrption – There is no maximum.

Strategic Partners and Approved Products

Our strategic partners and Approved product providers who are listed on the ICB website can select the “Strategic Partner” fee, which will allow for 5 images in your listing.

Business tags

If your product or solution works directly with the various accounting software, add those tags – that way a bookkeeper can search the directory for all products and solutions with the desired tag.

We have created the following tags:

  • ICB Approved
    • Only those products which have been approved by ICB and listed on the ICB website can select this tag.
  • MYOB
  • Reckon
  • QBO
  • Xero

Approval of listing

You will receive an email advising that your listing has been submitted for approval. ICB will be checking your listing to ensure that it is relevant to bookkeepers and/or their clients. Once the submission has been approved, it will be published, and you will receive an email confirming this.

Edit Your Listing

Once your listing has been approved, you will have the ability to edit it at any time.
* All edits are subject to approval.

Renewing Your Listing

Your listing is for 12 months, and you will be notified via email 2 weeks before the expiry date. Once renewed it will be resubmitted for approval.

Ratings and Comments

People must log in to the site before they are able to rate or comment on your solution. ICB has deliberately made this so, to ensure that feedback is meaningful.

Contact Messages

People will be able to send a message to the person who is the owner of your listing via a message form. You will be provided with their name, email and the message.


All listing must upload their logo as the Featured / Thumbnail with the size being 240px high and 200px wide.

It is recommended to upload 2 images, 1 which is the featured image and viewable from within your listing. The 2nd image is the thumbnail which is visible at the card level within the category view.

Strategic Partners have a maximum of 5 images. 1 being the Featured / Thumbnail with the size as per above. The other 4 images can be 1000px by 1000px.

All images can have a maximum file size of 500Kb

Free listings can have a maximum of 3 images that can be uploaded, 1 being the Featured / Thumbnail.